Privacy Policy

1. Introduction

This Privacy Policy explains how the AFA Brand Partnership Platform ("we", "us", or "Platform") collects, uses, and protects your personal information. We are committed to protecting your privacy and ensuring the security of your data.

2. Information We Collect

2.1 Account Information

• Email address
• Name and contact details
• Company/brand information
• Billing and payment information
• Phone number

2.2 Campaign Data

• Campaign details and preferences
• Brand assets and creative materials
• Targeting preferences
• Budget and payment history

2.3 Usage Data

• Login activity and session data
• Platform navigation and feature usage
• Campaign performance metrics
• Device and browser information
• IP address and location data

3. How We Use Your Information

We use your information to:

• Provide and improve Platform services
• Process campaign submissions and payments
• Communicate about your account and campaigns
• Generate analytics and performance reports
• Ensure Platform security and prevent fraud
• Comply with legal obligations
• Send important updates and notifications

4. Data Sharing and Disclosure

4.1 We Share Data With:

• AFA Partners: Campaign performance data and analytics
• Payment Processors: Billing and transaction information
• Service Providers: Cloud hosting, email services, analytics tools
• Legal Authorities: When required by law or to protect rights

4.2 We Do NOT:

• Sell your personal information to third parties
• Share your data for marketing purposes without consent
• Use your campaign data for competing brands

5. Data Security

We implement industry-standard security measures:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security audits and updates
• Restricted access to personal information
• Secure backup and disaster recovery procedures

6. Data Retention

We retain your data:

• Account Data: Until account deletion or 3 years of inactivity
• Campaign Data: 7 years for financial and legal compliance
• Analytics Data: Aggregated data retained indefinitely
• Logs: 90 days for security and troubleshooting

7. Your Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your account and data
• Portability: Export your data in a standard format
• Opt-out: Unsubscribe from marketing communications
• Object: Object to certain data processing activities

8. Cookies and Tracking

We use cookies and similar technologies for:

• Authentication and session management
• Platform functionality and preferences
• Analytics and performance monitoring
• Security and fraud prevention

You can control cookies through your browser settings.

9. Third-Party Services

Our Platform integrates with:

• AWS: Cloud hosting and storage
• Mailgun: Email delivery services
• Payment Processors: Secure payment processing
• Analytics Tools: Usage and performance tracking

These services have their own privacy policies.

10. International Data Transfers

Your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for international transfers.

11. Children's Privacy

The Platform is not intended for users under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to Privacy Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via email. Continued use of the Platform after changes constitutes acceptance.

13. Contact Us

For privacy-related questions or to exercise your rights, contact:

14. Compliance

We comply with applicable data protection laws including GDPR, CCPA, and local Argentine data protection regulations.